Now, if you will excuse me, I think
I will join Migo under the covers. I am just grateful it's not a Leap Year!Search This Blog
Saturday, February 15, 2014
February Is the Cruelest Month
Now, if you will excuse me, I think
I will join Migo under the covers. I am just grateful it's not a Leap Year!Saturday, June 15, 2013
There's Always a Full Moon at Midtown
Monday, April 16, 2012
No, Thanks - I'll Pass

Some goods and services probably should not be advertised. At the very least, certain goods and services don't translate very well with traditional advertising gimmicks. Since I am a captive audience for radio advertising during my long commutes, I am bombarded with all sorts of promises and enticements. There are some ads, however, that give me pause.
The first service (or maybe it's a product) is a fertility clinic, which has taken to advertising its "donor egg program" on the air. While the spokeswoman's testimonial seems heartfelt enough, I squirm a little each time I hear it. Is this something I need to know between the weather and the traffic report? But the real hook comes at the end of the ad. If interested parties attend a free seminar (I'll spare you the biology lesson), they are automatically entered into a drawing to win a free egg. Yes...that kind of egg. I guess, when Mummy and Daddy refer to the resultant Junior as their "little prize," they won't be exaggerating.
The second product (or maybe it's a service) is a men's clinic. The first startling thing about this ad is the doctor's name. I'd tell you his name, but I don't want to be sued. Anyway, his product is for men with erectile dysfunction who "want to last 90 minutes or longer." I don't know about you, but what immediately comes to my mind when I hear that is: "Not tonight, dear, I have a headache." However, the piece d' resistance of the piece is the doctor's final offer. He will gladly give his patient his money back "if you don't have a positive experience the very first time, right here in my office." How, pray tell, is that "positive experience" accomplished?
Finally, the last bit of advertising wasn't actually on the air but in the air. Sort of. One sunny spring afternoon, I was driving past a cemetery. Over its wrought iron gates was a big, bright banner:
"Plots Still Available. Buy One, Get One Free."
Uh...no, thanks. I'll pass.
Sunday, March 18, 2012
You Are What You Order




Amazon has the goods on me.
I find it eerie that Amazon knows me (Hello, Mary!) before I even log on to the website. And uncanny that it knows which credit card I prefer to use before I use it. I might even be comforted knowing that Amazon won't let me ship to my new address (my credit card bill goes to a different address) except for all the hurdles it makes me clear to change all that. Who is in charge here? I am not sure I want technology looking out for me so fastidiously.
Well, maybe "looking out for me" is too tame a term. Maybe I mean "snooping through my inbox” or “reading my mind.” I am beginning to think Amazon may know more about me than J. Edgar Hoover knew about John F. Kennedy. What clued me in was the solicitous phrase that pops up as soon as I log in:
"Recommended for you..."
Now, for a long time I have considered myself a fairly savvy business woman. I have hired and (almost) fired. I've traveled to 27 states in the US of A and have been to six foreign countries. I have dressed for success. My resume, if I do say so myself, impresses even me.
Amazon, however, thinks otherwise.
Which I discovered during a recent online excursion to purchase a book, when I decided to peruse the recommendations the wonderful wizard of Amazon had for me.
No "Swim with the Sharks." No "What Color is Your Parachute?" No "Art of the Deal." No Rich Dad seminars. No Suze Orman. None of the hippest music. None of the edgiest movies.
Noooooooo....
A brief sampling of the movies Amazon thinks I will enjoy:
"Please Don't Eat the Daisies"
"Gidget"
"Footloose" (both versions)
"Yours, Mine and Ours" (the original, with Lucille Ball and Henry Fonda)
"Murphy's Romance"
"The Love Bug"
And every Elvis movie ever made.
The merchandise Amazon proffered actually had me laughing: snowflake headband, Rudolph Holiday Reindeer Antlers, flashing reindeer nose, an elf costume for me and a Santa holiday costume for my car.
The book I eventually ordered, by the way, was a book on writing - and there were a few other apropos selections in that vein amid Amazon's recommendations for me. But as I skimmed through 35 products all specially selected for me, I realized, again, why I have finally changed my course in life.
Why did I think I would ever be happy swimming with the sharks? Heck, if Amazon is reading me right, I have the heart of Flipper!

