If my headline intrigued you enough to read what follows, you are not alone.
According to a marketing blog I follow, it’s the most effective subject line
phrase to get emails opened.
|A picture of a thousand words.|
To be clear, this post is not about the heartbreak of psoriasis or some other sad story. It’s about writing and specifically, seducing readers to PAY ATTENTION.
As a corporate writer, my goal is to get people to read and act on information. It pains me to know that after every 100 words, I lose 25 percent more of my readers. (Bye now.)
When You Come to the Fork in the Road Take It
If you started reading here after the headline, you are not alone. Subheads attract readers because we are lazy. We are trolling the buffet table of words, going for the shrimp cocktail over the mashed potatoes.
I get it. We’re busy. There’s so much information for our eyeballs to consume in a day, not to mention cluttering the random access memory of our brains.
So if you have made it this far, you are better than a 50 percenter. You must be a reader. If I did my job well, you are not alone.
PS: Give me (and other writers) some help in the comments. Did the headline get you to open the post? How about the all caps and the subhead. What do you know about your reading preferences that can help me be a more effective writer?